Jacob & Co Beachfront Living

Jacob & Co Beachfront Living by Ohana is an ultra-luxury beachfront project in Al Jurf, Abu Dhabi, set between Dubai and Abu Dhabi. The development is planned as a branded coastal address with 457 residences. The unit sizes range from about 538 sq. ft. to large mansions of more than 23,000 sq. ft. The project is a partnership between Ohana Development and Jacob & Co, the global watch and jewellery brand. The project was launched in May 2025, with handover set for Q2 2028. The design uses curved forms inspired by the sea, with elements that reflect the Jacob & Co identity. The master plan includes landscaped zones, shaded paths, beach areas, wellness spaces, and social clubs.

The development is located in Al Jurf, a coastal area between Abu Dhabi and Dubai. The location provides the project with direct access to the wider UAE road network, primarily via Sheikh Zayed Road and Sheikh Maktoum Bin Rashid Road. This makes it suitable for buyers who want a private beachfront home without being far from both cities. Zayed International Airport is about 35 minutes away, while Al Maktoum International Airport and Dubai Marina are also within easy reach by car. The project sits close to Al Jurf Beach and natural reserve areas, which adds privacy and a calm coastal feel.

The project offers a wide mix of branded homes. Buyers can choose sea-view apartments, villas, penthouses, sky mansions, canal-front mansions, and beachfront mansions. Apartments are available in one, two, and three-bedroom layouts. Villas and mansions come in larger three to seven-bedroom options, with selected homes set along the canal, beachfront, or nature reserve. Some villas and mansions include private pools, maids’ rooms, large terraces, fitted kitchens, and wide living areas. Penthouses and sky mansions offer larger layouts, private lifts in selected units, and open views of the sea, canal, or green areas.

The lifestyle at Jacob & Co Beachfront Living is built around privacy, wellness, and resort-style comfort. Residents will have access to the Jacob & Co Beach Club, Residents Club, Seafront Cigar Lounge, business centre, beach restaurants, spa areas, fitness studios, family lounge, kids’ club, retail spaces, and landscaped courtyards. Daily travel will mainly depend on private cars, taxis, and chauffeur services because Al Jurf is a low-density coastal area. For healthcare and education, residents can reach major hospitals, schools, and nurseries in Abu Dhabi, Dubai South, Jebel Ali, and nearby communities by road.

Jacob & Co Beachfront Living by Ohana is designed for buyers who want a branded beachfront home with privacy, large spaces, and strong links to both Abu Dhabi and Dubai. Its billion dirhams value, Jacob & Co partnership, and Q2 2028 handover make it one of Al Jurf’s key luxury off-plan launches. The project suits end users and investors who prefer rare coastal property, resort services, and a more private setting than dense city districts.