Dubai Luxury Real Estate Goes Digital with WhatsApp Ejari

As is apt for a city where the future has its own museum, Dubai’s ever-evolving real estate industry continues to adopt new technologies that improve speed, efficiency and convenience. The newest feather in the market’s cap? Online Ejari rental registration, which is now available via WhatsApp. 

This new feature, launched through the Aqari platform by Injaz Real Estate Registration Trustee in collaboration with the Dubai Land Department (DLD), enables tenants and landlords to register their rental agreements remotely without having to attend appointments in person. 

This development marks a significant shift in how real estate procedures are carried out across the city. Ejari, mandated by Dubai’s Real Estate Regulatory Agency (RERA), is vital to the legal recognition of rental agreements. It also allows access to crucial services ranging from DEWA activation to visa processing. 

The fact that the entire registration is now accessible through WhatsApp greatly simplifies the process, especially for international investors and high-net-worth individuals managing properties remotely. Users can now submit documents, complete verifications and receive their official Ejari certificates through a single chat interface. 

Its implications are particularly valuable for Dubai’s luxury real estate segment. From ultra-modern penthouses in Downtown Dubai to beachfront mansions on the Palm Jumeirah, both investors and tenants can now enjoy a more seamless onboarding experience. In a market as rapidly expanding and fast-paced as Dubai’s, streamlined digital procedures that eliminate time wastage and human error are also pivotal to the city’s reputation as an easy place to acquire luxury real estate. 

Additionally, this latest advancement reflects Dubai’s broader vision to create a more transparent, accessible, and investor-friendly property ecosystem — a key factor in the Dubai Real Estate Sector Strategy 2033, which aims to increase the market’s value to AED 1 trillion by the year 2033. 

It comes at a time when the market is experiencing unprecedented interest in its luxury real estate. Q1 2025 enjoyed transactions in excess of AED 140 billion — a 30% jump from Q1 2024, with 111 sales of homes valued at above $10 million individually. This latter figure, a market record, follows a trend that has seen Dubai become the world’s most active market for sales of homes higher than $10 million over the last two years. 

The introduction of as accessible a medium as WhatsApp to as important a procedure as Ejari points to one thing — that Dubai real estate is committed to maximising convenience in order to further its status as a global destination for luxury living.