CIRE RAK Guides MASA Residence to Awards Success

Christie’s International Real Estate Ras Al Khaimah’s exclusive partnership with DURAR Group on MASA Residence has been a spectacular success. The landmark branded residential development on Al Marjan Island earned distinctions at the recently held Arabian Property Awards in the prestigious Apartment/Condominium Development, Architecture for Multiple Residences and Residential High-Rise Architecture categories. 

This comes on the back of unprecedented demand for the project, which is slated to be ready by Q4 2026. The AED 700 million development offers a curated collection of studios, 1-2-bedroom apartments and 2-3-bedroom villas, all enjoying uninterrupted sea and sunset views. These coveted units feature interiors from YOO Inspired by Starck, under the creative direction of celebrated designer Philippe Starck. With the added benefit of world-class amenities, MASA Residence signals the future of luxury living in the emirate — a trait Christie’s International Real Estate Ras Al Khaimah capitalised on in its role as the development’s Exclusive Sales and Marketing Agency. 

As the first international real estate brand to enter the emirate, the firm’s far-sighted vision and strategic approach had already seen it achieve significant success in Ras Al Khaimah prior to partnering with DURAR. For MASA, as with its previous projects, it leveraged its unparalleled brand network — which spans 457 offices across 50 countries — to reach discerning high-net- worth buyers in exclusive markets as diverse as Paris, New York, London, Singapore, New Delhi and, of course, across the Middle East. 

This global platform, alongside the firm’s extensive contacts across the wider luxury industry, has been instrumental in drawing high-net-worth clients to the emirate’s shores. It is a play that has given those who invested in MASA a prime residential unit minutes from the upcoming Wynn casino, a residence emblematic of Ras Al Khaimah’s luxury beachfront lifestyle, and an investment set to appreciate significantly in the next few years. It has also been vital in showcasing Ras Al Khaimah itself as a burgeoning market with the potential to become a prime global destination for luxury investments. 

All this is part of Christie’s International Real Estate Ras Al Khaimah’s comprehensive development consultancy and exclusivity services. The firm provides tailored guidance for both established and up-and-coming developers, from in-depth data analyses and global marketing campaigns to unit pricing and sales strategies, and much more. This is an all-encompassing offering that has seen the company generate an extensive and successful track record of consulting developers on some of the area’s most prominent projects, and receive awards like the Top Brokerage of the Year by Al Hamra – one of Ras Al Khaimah’s leading developers.